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This is an excerpt from the book Pre-Suasion by Robert Cialdini, the best-selling author of Influence and the most cited social psychologist of our times.
The premise of his book is, “optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” [Amazon Reviewer] By preparing people to be receptive t Read more
Davis Smith is the CEO of Cotopaxi , a company that sells a premium line of outdoor gear. Before founding Cotopaxi, a B-corp that has been a subject of a Harvard Business School case study, Smith had founded two other companies: baby.com.br and pooltable.com.
We asked him how he went from selling baby products in Brazil and pool tables in the US to founding Cotopaxi, and what being a certified B-Corp means to h Read more
How does Hotwire's business model work? How are they able to offer such low prices on hotels?
Asked 5 years ago 1 answer
