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Is the Breakthrough Advertising book worth $400?
Asked 7 years ago 1 answer
As we discussed in Part 1 , the call-to-action is not as clear cut as marketers tend to make it. It’s not just a button or link. To the customer, the clickable thing has no meaning outside of its surrounding context. To them, the call-to-action is a request based on a cluster of content related to that request. Why? Take this classic example of context from Leonard Mlodinow’s book “Subliminal.” Read this sentence: “T Read more
Are there any startups that have tried to copy IKEAs business model?
Asked 7 years ago 2 answers
Are there any startups that have tried to copy IKEAs business model?
Asked 7 years ago 2 answers
Is is just me or is B2B marketing so much harder than B2C?
Asked 7 years ago 0 answers
