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As Facebook Ads and Google Adwords click costs have risen dramatically, it is more important than ever to get some ‘free’ traffic from search engines if your ecommerce business is to thrive. Although most customer searches begin from Amazon, 35% of customers purchased a product in five days after using Google. People use Google to access information. They want to know they’re makin Read more
The screenshot above is from the winning, optimized treatment (above the fold) The original page (above the fold) Summary The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand. We designed a research-driven page and ran an A/B test w Read more
Has anyone tried Lead Conversion Squared? Did it help you scale your Business?
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Davis Smith is the CEO of Cotopaxi , a company that sells a premium line of outdoor gear. Before founding Cotopaxi, a B-corp that has been a subject of a Harvard Business School case study, Smith had founded two other companies: baby.com.br and pooltable.com. We asked him how he went from selling baby products in Brazil and pool tables in the US to founding Cotopaxi, and what being a certified B-Corp means to h Read more
A lot has changed in e-commerce over the last twenty years. In the late 1990s to early 2000s, anyone could open an online store and make money. There was a lack of real competition, and with technology not being as affordable, it was harder for a member of the general public to buy stock to make money. Nowadays, technology is more affordable than ever; anyone can buy anything they want from China, and Amazon is th Read more
