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The famous copywriter John Caples observed “The headline is the most important part of an ad”. If he were alive today, he would agree that a headline is also the most important part of a landing page. Just changing the headline and nothing else can often result in a significant conversion lift. In one test John conducted, the winning headline outperformed the control by a factor of 19! N-I-N-E-T-E-E-N times more reve Read more
What do you think of adding third party ads to our newsletter?
Asked 4 years ago 1 answer
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By Luni Libes. Luni is a social impact Investor and the founder of the Fledge Accelerator.
I categorize companies into three categories:
A- Companies focused solely on profits, running extractive businesses, unconscious to the needs of their employees, their communities, and the world as a whole.
Most of the S&P 500 and Global 1,000 are in this group.
B Read more
This is a Q&A with Dr. Basil Peters , the CEO of Strategic Exits corp, best-selling author of Early Exits and successful entrepreneur—he was the founder of Nexus engineering, now part of Cisco, that grew to over 300 employees on 5 continents. Let’s start with a brief background. You were the CEO and founder of Nexus Engineering that is now part of Cisco. Tell us how you got into the venture capital business. I starte Read more
This post is based on a talk by Ron Wiener , the CEO of iMovr (maker of treadmill desks) at a past Seattle Hacker News meetup . Ron is a serial entrepreneur who has founded six companies, five of which were venture backed. He was featured in the reality series Startup Junkies , while founding Earth Class Mail —a company that receives physical mail on behalf its customers and then emails them digital copies of the m Read more
