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What is Content Marketing? Content marketing is the heart and soul of digital marketing. It’s the creative content that isn’t a direct advertisement but still supports the product. This could appear as blog articles, video spots, and social media posts. It typically includes some kind of copywriting and/or scripting. It typically captures the brand and spirit of the product and communicates the values in a creative w Read more
What is Blogging The definition of a blog is “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” The term blog came about when the hobby caught on and people started referring to the compilation of online content as web logs. Eventually, web log was determined to be a mouthful, after which the two words were squished tog Read more
There’s a company that has grown twice as fast as S&P 500. Beating the market consistently for more than 10 years is evidence that what they’re doing isn’t a fluke.
This company - whose stock price is shown as the blue curve in the graph above - must be having a secret sauce for growth.
What is it?
Well, the company in question is Booking.com, and they are known for their Read more
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Building a successful eCommerce company requires staying on top of the latest innovations. After all, eCommerce had a dramatic impact on the dominance of brick-and-mortar retail businesses specifically because it involved leveraging new technology to offer a more convenient customer experience.
Thus, eCommerce companies must also pay attention to the way new advances are changing Read more
Today I'd like to share another landing page critique from our weekly series Money Mondays. Each week we send an email to our list with actionable tips that can be used to generate more ecommerce sales. The page below is for Enfamil, one of the top selling baby formula brands. We do the critique from a CRO (Conversion Rate Optimization) perspective. While the tips are specific to this page, they illustrate genera Read more
