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“Can I get a light?” Most smokers are happy to oblige to the request. But when smokers in Thailand were asked this question, their responses were negative. “I’m not giving it to you,” said one smoker. “Cigarettes contain poison,” responded another. “They drill a hole in your throat for cancer. Aren’t you afraid of surgery?” lectured a third. Smoking makes yo Read more
Businesses in the United States lose around $62 billion in sales because of bad service. Can you afford to be a part of that statistic? Not many businesses can. Improving customer service is an essential part of combating that churn, but how does that work for an e-commerce store? In this post, we’ll look at a novel approach to the problem. We’ll consider how to boost sales and service levels by using inb Read more
Watch the Video Listen to the Podcast Carey Smith is the founder of Unorthodox Ventures and Big Ass Fans , a company that he built to $250 Million in revenue and then sold for half a billion to a private equity firm. We asked Carey Smith how he built Big Ass Fans from scratch, why he sold it, and how he chooses the entrepreneurs to support for his new business Unorthodox Ventures. A Uniq Read more
As Facebook Ads and Google Adwords click costs have risen dramatically, it is more important than ever to get some ‘free’ traffic from search engines if your ecommerce business is to thrive. Although most customer searches begin from Amazon, 35% of customers purchased a product in five days after using Google. People use Google to access information. They want to know they’re makin Read more
The screenshot above is from the winning, optimized treatment (above the fold) The original page (above the fold) Summary The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand. We designed a research-driven page and ran an A/B test w Read more
