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Image credit: c hannelweb.co.uk “Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?” Think about it for a moment and write down your answer. What did you choose? That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
Image credit: c hannelweb.co.uk “Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?” Think about it for a moment and write down your answer. What did you choose? That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
Image credit: c hannelweb.co.uk “Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?” Think about it for a moment and write down your answer. What did you choose? That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
“We can always kind of be average and do what’s normal. I’m not in this to do what’s normal.” --Kobe Bryant If you want to be a top performer in any field you must become abnormal. Normal is average, which by definition, is far below the top! This is one of the eight principles discussed in the book Organize Tomorrow Today , which analyzes top performers in a wide range of fi Read more
Image courtesy of UX Collective Last year researchers at Princeton and the University of Chicago published the results of a study on so called “dark patterns”. Dark patterns are tactics online businesses use to manipulate users to do things that will make the business more money. For example, email capture popups that cannot be minimized or recurring billing schemes that are nearly impossible to can Read more
