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This is an excerpt from the book Pre-Suasion by Robert Cialdini, the best-selling author of Influence and the most cited social psychologist of our times.
The premise of his book is, “optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” [Amazon Reviewer] By preparing people to be receptive t Read more
This is the first in our series H ow We Made It In Ecommerce . Check out the other episodes here .
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Triumphant Trina outside her business premises
What do you do when you suspect the skincare companies you trusted are actively harming your health? For Trina Felber, the answer was obvious: start a skincare company of your own.
“I’m an all or nothin Read more
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This is the second in our How We Made It in Ecommerce series. Sahil Lavingia is the founder of Gumroad, an ecommerce platform that allows creators to monetize their wares. T o date Gumroad has paid out more than $180 million to creators.
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Our first interview was with Trina Felber, the founder of Primal Life Organics . Our next will be wit Read more
Happy Fourth of July!
America is a truly a great nation and a land of opportunity despite its many faults! Sometimes I forget this. Warren Buffett likes to say that in spite of his success ($89 billion net worth), he has no reason to act puffed up because he won the "ovarian lottery".
First, he was born at a time and place (America) where a mind like his commands extraordinary financial rewards! As Read more
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Introduction
Dan Shapiro is the founder and CEO of Glowforge. He previously founded Robot Turtles, Sparkbuy (renamed Google Comparison), and PhotoBucket. For this episode of How We Made It In E-Commerce , Shapiro shares interesting moments in his journey as an entrepreneur.
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The specific tactics Dan used to set Read more
