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Image credit: c hannelweb.co.uk “Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?” Think about it for a moment and write down your answer. What did you choose? That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
Image credit: c hannelweb.co.uk “Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?” Think about it for a moment and write down your answer. What did you choose? That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
Monday (May 18th) was the 40th anniversary of the Mount St. Helens eruption and it reminded me of the ad below, that appeared in the print edition of the Wall Street Journal circa Feb 2017. I don't know how it performed but it is an effective ad, that uses the classic story lead. I clipped it and put it in our swipe file. The company that ran it is Stauer, a Direct-to-Consumer jeweler. Below is the full text of th Read more
A recent client situation reminded of the following scene from the movie The Last King of Scotland . Shortly after assuming power in Uganda in 1971, Idi Amin expelled all the Indians, claiming they were "leeches" who milked the cow but did not feed it (Uganda's economy was controlled by Indian traders, descendants of the "Coolies" who moved to East Africa to build the railway for the British). The economy qu Read more
“We can always kind of be average and do what’s normal. I’m not in this to do what’s normal.” --Kobe Bryant If you want to be a top performer in any field you must become abnormal. Normal is average, which by definition, is far below the top! This is one of the eight principles discussed in the book Organize Tomorrow Today , which analyzes top performers in a wide range of fi Read more
