About This Q&A
Ask a question and get answers from topic experts
Today I'd like to share another landing page critique from our weekly series Money Mondays. Each week we send an email to our list with actionable tips that can be used to generate more ecommerce sales. The page below is for Enfamil, one of the top selling baby formula brands. We do the critique from a CRO (Conversion Rate Optimization) perspective. While the tips are specific to this page, they illustrate genera Read more
I thought I’d share something I learned from Russell Brunson’s book Expert Secrets , which I recommend. It is a way of positioning something in a new and sexy light—finding a way to carve out a little blue pond out of a red ocean, to use the “Blue Ocean” terminology. To illustrate the 5 hooks he uses an example from the weight loss industry. Here is a direct excerpt from his boo Read more
This is the first in our series H ow We Made It In Ecommerce . Check out the other episodes here . Click Here to Listen to the Podcast Triumphant Trina outside her business premises What do you do when you suspect the skincare companies you trusted are actively harming your health? For Trina Felber, the answer was obvious: start a skincare company of your own. “I’m an all or nothin Read more
A bitcoin “miner” and software developer in Nairobi, Kenya. This is one archetype of the typical ICO participant outside the US. Photo credit: Luis Tato/Bloomberg via WSJ [0] Summary We helped Repux generate 253% more leads , nearly 100% more token sales and millions of dollars in incremental revenue during their ICO (Initial Coin Offering), by using our Conversion Rate Optimization expertise. The optimized site also Read more
Meltwater CEO, Jorn Lyseggen makes a case for his new book, Outside Insight, by analyzing a world that is “drowning” in data. Jorn claims that the data that is scattered online can weave a fascinating story. The author refers to data as “digital breadcrumbs” that we leave behind in the course of our browsing the internet. By simply following this trail of “digital breadcrumbs” and piecing them together, the puzzle of Read more
