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What is Content Marketing? Content marketing is the heart and soul of digital marketing. It’s the creative content that isn’t a direct advertisement but still supports the product. This could appear as blog articles, video spots, and social media posts. It typically includes some kind of copywriting and/or scripting. It typically captures the brand and spirit of the product and communicates the values in a creative w Read more
What is Blogging The definition of a blog is “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” The term blog came about when the hobby caught on and people started referring to the compilation of online content as web logs. Eventually, web log was determined to be a mouthful, after which the two words were squished tog Read more
Digital marketing is the broad term that refers to any and all advertising that is done through digital channels. These channels include social media, websites, search engines, mobile app stores, and social sharing sites. This can span paid and organic advertising and marketing campaigns, SEO, and influencer outreach. Defining Digital Marketing and Digital Media Marketing The definition of the term“digital marketing” Read more
How to Start a Blog for Free There are innumerable reasons to start a blog. You might be looking for a way to monetize a side project, you may wish to share your personal thoughts and feelings anonymously, you may have an expertise that is worthwhile to publish. Whatever your reason for starting your blog, price is probably a priority. For most of us saving money is a must, and free is ideal. The good news is that it Read more
Definition of SEO Search engine optimization (SEO) is the act of building your website in such a way that it ranks well on Google. A 2014 study from Advanced Web Ranking concluded that 67% of searchers stay within the top five search results, and only 5% make it to page two. Thus, the goal of the SEO expert is to use organic means to get as many first page results as possible and to ultimately make it into the top fi Read more
