...rs like to say, specificity sells! Showing concretely how large the
discount is (versus buying the same item new) should increase the con ... aves $5.99, for example, is more appealing to many customers than a
discount that cuts the item’s price by $10, because the real ba... ... l they even fit? Dropping the price by $10 helps on the money front, but it doesn’t reduce the uncertaint ...
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