Choose Possibility is a new book by Sukhinder Singh Cassidy. It is part personal story, and part career guide for ambitious professionals.
I first learned of Sukhinder in 2012 while watching videos at Stanford’s Entrepreneur corner, where she was interviewed as the founder of Joyus.
https://ecorner.stanford.edu/clips/th...
Sukhinder has had a remarkable career with stints th ... Read more
“The headline determines 90% of the success of an ad” -- David Ogilvy Introduction A great headline can outperform a just okay one by up to 18 times (although 2x to 3x is more typical). We’ve seen this over and over again in our A/B testing for clients. Headline writing is the most important landing page optimization skill. The goal of this document is to help you recognize great headlines by showing you sets of ... Read more
...ea either was a problem until I got a tsunami of complaints. I have discounted combo sets. They would only ship one part from one FC and ... ... ore because each FC only had half the combo.
It’s not uncommon to have hiccups on something like this but there was no proactivity on their end. I would assume something was fixed because they said it was and closed the case. But it wasn’t. T ... Read more