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“The headline determines 90% of the success of an ad” -- David Ogilvy Introduction A great headline can outperform a just okay one by up to 18 times (although 2x to 3x is more typical). We’ve seen this over and over again in our A/B testing for clients. Headline writing is the most important landing page optimization skill. The goal of this document is to help you recognize great headlines by showing you sets of head Read more
Anyone Experimented with SnapChat Ads? What was your experience?
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What are the best tools for spying on competitors? (Ads, keywords and technologies)
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Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
What's with the trend on dropping a brand's name from ads? Does it work?
Asked 7 years ago 2 answers
