About This Q&A
Ask a question and get answers from topic experts
Advertising General Q&A
SubscribeActivity timeframe
-
How effective is BombBomb video at generating sales? Is it worth paying for?
Asked 5 years ago 1 answer
Interesting movie about the two Dassler brothers that founded Adidas and their eventual falling out. "Adidas" is a contraction of Adi Dassler, the younger brother who was the master cobbler and tinkerer. He was the Wozniak to Rudi's Steve Jobs. Rudi (Rudolf) left to found Puma, his nickname, for his predatory reputation with the ladies. He even once slept with his brother’s wife! Like Jobs, Rudi was a nat Read more
“The headline determines 90% of the success of an ad” -- David Ogilvy Introduction A great headline can outperform a just okay one by up to 18 times (although 2x to 3x is more typical). We’ve seen this over and over again in our A/B testing for clients. Headline writing is the most important landing page optimization skill. The goal of this document is to help you recognize great headlines by showing you sets of head Read more
Remarketing is a great tool that lets both marketers and businesses show ads to those who have previously visited their site. By putting a cookie on the visitor’s browser, you could show them ads on the other sites that they may visit. Moreover, remarketing allows you to connect to your target market, encouraging conversions. This is a great way to boost conversions by encouraging previous site visi Read more
