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Introduction
The Pulitzer-award winning reporter Charles Duhigg presents to us an interesting read about a subject that often defines our daily routine- habit. In his 2012 New York bestseller, The Power of Habit, we see a ubiquitous read that has been recommended by readers across the divide. Duhigg presents to us truths and techniques on how habits form and even goes out of his way to give us insight on how to ch Read more
Is the Breakthrough Advertising book worth $400?
Asked 7 years ago 1 answer
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
What do Allstate Insurance, Discover Card, Coldwell Banker, Craftsman tools, Kenmore appliances have in common? They are all successful brands created by Sears, while Sears itself went bankrupt. Allstate alone has a market cap of $34 billion. According to Annie Duke , The story of Sears is the story of not knowing when to quit. Or more precisely, ignoring all the signs that you should quit something. While successful Read more
Although I read voraciously, I’ve never been a big consumer of business books. With a few exceptions, they seem to get to the point in three chapters and then repeat themselves ad nauseam until they fill 200 pages, so most business books in my house only have their spine 1/3 cracked.
But there are five incredible books, business books all (pretty much), which I finished. Not only that, each of them, in their Read more
