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Book Summaries Q&A
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What do you think about the book Buyology? (Truth and Lies about why we buy)
Asked 6 years ago 1 answer
"That’s the dumbest thing I’ve ever heard”, said Bill Campbell in typical fashion, to an employee in a meeting. Back then, he was a tyrannical boss, and it took a near mutiny from his staff for him to see the error of his ways and change. According to this book, he was a classic “diminisher”. He was not yet the legendary mentor to Silicon Valley CEOs like Steve Jobs and the Google founde Read more
This is Part 2 of the book summary Blue Ocean Strategy. See Part 1 Here . According to Kim and Mauborgne’s seminal business strategy book Blue Ocean Strategy, for an entrepreneur to discover a Blue Ocean idea, he or she must follow the four steps below: 1. Explore the six paths to creating Blue Oceans : Identify the current factors of competition for the industry or market you decide to explore. Create a strategy can Read more
Trajectory: Startup is a book by Dave Parker , a serial entrepreneur and tech investor. Dave previously headed Startup America (now part of UP Global) and Founder Institute Seattle (where I originally met him). He is also a Techstars mentor and board member of several companies with successful exits.
It is perhaps the most practical guide I’ve come across for someone who has an idea and would like to foun Read more
Image courtesy of beta2boss.com “Advertising, once a gamble, has become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.” [1] The above quote is from Claude Hopkins who, in 1923, wrote the seminal advertising treatise, “Scientific Advertising”. He famously made toothpaste mainstream in America Read more
