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The 'Cobra Effect' aka the law of unintended consequences: In 19th century India under British colonial rule, authorities decided there were too many venomous cobras in the streets of Delhi, making life uncomfortable for the British residents and their families. To solve this, they offered a reward for every dead cobra residents would bring in. Soon, enterprising locals began to breed cobras to make a living from the Read more
"That’s the dumbest thing I’ve ever heard”, said Bill Campbell in typical fashion, to an employee in a meeting. Back then, he was a tyrannical boss, and it took a near mutiny from his staff for him to see the error of his ways and change. According to this book, he was a classic “diminisher”. He was not yet the legendary mentor to Silicon Valley CEOs like Steve Jobs and the Google founde Read more
What do you think about the book Buyology? (Truth and Lies about why we buy)
Asked 5 years ago 1 answer
A Summarized excerpt from the book How Will You Measure Your Life , which we recommend! RIP Clayton. Your insights and incisive thinking will be missed. "The job-to-be-done theory arose on project for a big fast-food chain. The company was trying to increase milkshake sales. They'd spent months studying the issue and interviewed quintessential milkshake consumers: "Do you want it chocolatier? Cheaper? Chunkier?&rdquo Read more
This is Part 2 of the book summary Blue Ocean Strategy. See Part 1 Here . According to Kim and Mauborgne’s seminal business strategy book Blue Ocean Strategy, for an entrepreneur to discover a Blue Ocean idea, he or she must follow the four steps below: 1. Explore the six paths to creating Blue Oceans : Identify the current factors of competition for the industry or market you decide to explore. Create a strategy can Read more
