Branding Q&A
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What are some of the biggest re-branding failures and successes in marketing history?
Asked 8 years ago 2 answers
Was the Payless ("Palessi") Shoe store campaign for $600 shoes staged?
Asked 7 years ago 2 answers
What are rookie naming mistakes we should avoid for a new brand?
Asked 7 years ago 1 answer
Do big brands realize a positive ROI from stadium naming rights? How do they measure it?
Asked 8 years ago 3 answers
What's with the trend on dropping a brand's name from ads? Does it work?
Asked 7 years ago 2 answers
