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For context, my team and I have a Shopify app called Monk upsell and we're working to diversify away from Shopify to de-risk ourselves and hence did this in-depth research of where we could go next. Relevant for Shopify app devs/DTC agencies & founders starting from scratch or looking to switch platforms.
Here's what we learnt from our analysis:
As you go from small to mid to up-market DTC brands the sha Read more
How does one compete with low-price Chinese suppliers on Amazon?
Asked 3 years ago 1 answer
By Ben Cogan
I don’t think most people working in DTC understand how badly public DTC companies have performed in the stock market. It’s bad–really bad.
Almost no one has been spared. Here’s a rundown of the performance of some representative brands: MC denoted “Market Capitalization”
- Allbirds (Footwear). Down 96% from peak. Market cap: $176mm
- Blue Apron (F Read more
Internet personality Mr. Beast (170 million YouTube followers) launched a chocolate brand, but the Almond-flavored bars were not selling as briskly as projected, so they used 1-click upsells to move excess inventory.
In three weeks he moved an additional 80K bars. The take rate on the 1-click upsell was 23% and the increase in Average Order Value was $20. For a total of $1.6 million.
This was done using o Read more
