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Monday (May 18th) was the 40th anniversary of the Mount St. Helens eruption and it reminded me of the ad below, that appeared in the print edition of the Wall Street Journal circa Feb 2017. I don't know how it performed but it is an effective ad, that uses the classic story lead. I clipped it and put it in our swipe file. The company that ran it is Stauer, a Direct-to-Consumer jeweler. Below is the full text of th Read more
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