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For context, my team and I have a Shopify app called Monk upsell and we're working to diversify away from Shopify to de-risk ourselves and hence did this in-depth research of where we could go next. Relevant for Shopify app devs/DTC agencies & founders starting from scratch or looking to switch platforms. Here's what we learnt from our analysis: As you go from small to mid to up-market DTC brands the sha Read more
Here’s a recap of everything I’ve learned over the last 13 years about ecommerce product pages, commonly referred to as PDPs. A: for an Ecom brand— irrespective of whether traffic is arriving via paid ads or SEO— visiting the product page is a necessary step in the conversion flow. B: the product page matters because this is where our hero chooses between “buy” and &ldq Read more
One of the biggest appeals of running an online store is the fact that every corner of your store is available to everyone around the world. But this also has its drawbacks, one of them being that if you run a store that focuses on providing services to people within a certain location; or your store cannot deliver its product to specific states or countries, then you’d need to restrict your services to visi Read more
Courtesy: Unsplash Buying a Shopify store and starting a business is thrilling, exciting, and complicated. So in this article, we’d compare three major platforms for buying online stores—Shopify’s Exchange, Flippa, and FE International—and show you everything you need to know about buying a Shopify store. Thanks to the pandemic and how fast it’s making e-commerce grow , it’s no Read more
