“Know your target audience” is one of the top pieces of advice for anyone who wants to get into eCommerce. But while the “why” of knowing your target audience is easy to understand, the “how” is far more complicated. Can SparkToro make it easier? We tried the tool ourselves: here’s what we found.
What Is SparkToro?
SparkToro was co-founded by Rand Fishkin, one of Read more
A Summarized excerpt from the book How Will You Measure Your Life , which we recommend! RIP Clayton. Your insights and incisive thinking will be missed. "The job-to-be-done theory arose on project for a big fast-food chain. The company was trying to increase milkshake sales. They'd spent months studying the issue and interviewed quintessential milkshake consumers: "Do you want it chocolatier? Cheaper? Chunkier?&rdquo Read more
Image credit: c hannelweb.co.uk
“Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?”
Think about it for a moment and write down your answer. What did you choose?
That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
Image credit: c hannelweb.co.uk
“Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?”
Think about it for a moment and write down your answer. What did you choose?
That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more