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How can we improve our email optin, open and click through rates?
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This is the second part of the headline series. If you missed the first part check it out here . 2. The Four U’s Technique for Headline Writing This is perhaps the most cited but least used (in practice) method. In this method you simply come up with a statement that is Ultra-specific , suggests Usefulness , conveys Urgency and is Unique . I bet if you did a search of landing page headlines, online ads and print ads Read more
These notes are a summary of Rand Fishkin’s talk at WooConf 2017 . Rand is the founder and former CEO of Moz. He is widely regarded as one of the foremost experts on SEO in the world and is the author of the popular The Beginner’s Guide to SEO that has been read over 3 million times! See more WooConf 2017 talk summaries here .
1. Google Has Taken a Decisive AI and Machine Learning First Approach
Goo Read more
This is Part 2 of the book summary Blue Ocean Strategy. See Part 1 Here . According to Kim and Mauborgne’s seminal business strategy book Blue Ocean Strategy, for an entrepreneur to discover a Blue Ocean idea, he or she must follow the four steps below: 1. Explore the six paths to creating Blue Oceans : Identify the current factors of competition for the industry or market you decide to explore. Create a strategy can Read more
