Seth Stephens-Davidowitz, an ex-Google data scientist and op-ed writer for the New York Times and The Guardian , gives insight into how we can use data collected by websites and search engines in this fascinating dive into big data and analytics. In this book that’s been called “ Freakonomics on steroids,” the author tells us why everybody lies, exploring topics ranging from elections to sex. He als Read more
By Jon Powell, Principal Consultant The Conversion Wizards If you’ve ever found yourself having to create any kind of marketing or advertising material, then you’ve heard of the term “call to action.” I would argue that 9/10 digital marketers consider it to be the button, or the link, that you click. In different types of marketing, the call to action can mean different things, though. Like in a direct mail piece, it Read more