Content marketing is the heart and soul of digital marketing. It’s the creative content that isn’t a direct advertisement but still supports the product. This could appear as blog articles, video spots, and social media posts. It typically includes some kind of copy-writing and/or scripting. It typically captures the brand and spirit of the product and communicates the values in a creative way to the customer/client/ Read more
Registering a Domain Name for Your Website Choosing a domain name is not a simple decision. But, it is one of the most important choices you will make for your website. The domain name you choose has a huge impact on the direction of your website, your branding, your online and offline marketing, and even the direction your company takes. Apart from deliberation of your domain name, a lot goes into the process of reg Read more
What is Content Marketing? Content marketing is the heart and soul of digital marketing. It’s the creative content that isn’t a direct advertisement but still supports the product. This could appear as blog articles, video spots, and social media posts. It typically includes some kind of copywriting and/or scripting. It typically captures the brand and spirit of the product and communicates the values in a creative w Read more
What is Blogging The definition of a blog is “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” The term blog came about when the hobby caught on and people started referring to the compilation of online content as web logs. Eventually, web log was determined to be a mouthful, after which the two words were squished tog Read more