Today I’d like to share an example of an effective “direct response” ad that has appeared in the print edition Wall Street Journal unchanged for the last 5 years. Usually this means that whoever is running it is making money—no one runs a national edition ad for that long if they are losing money! As they say in Direct Response marketing, it ‘pulls’ really well. While the ad itself looks “amateurish” and perhaps even Read more
What is Google Analytics? Google Analytics (GA) is an on-site web analytics service that helps individuals and businesses measure the performance of their websites, campaigns and online activities in terms of achieved commercial potential. Google Analytics was created for the purpose of providing a centralized approach to web analytics. It is a free to use tool, but also offers a paid expansion. The added features pr Read more