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“The headline determines 90% of the success of an ad” -- David Ogilvy Introduction A great headline can outperform a just okay one by up to 18 times (although 2x to 3x is more typical). We’ve seen this over and over again in our A/B testing for clients. Headline writing is the most important landing page optimization skill. The goal of this document is to help you recognize great headlines by showing you sets of head Read more
The notes below are compiled from Todd Wilken’s Keynote and Bob Dunn ’s interview with Todd. Todd is the Head of eCommerce at Automattic (WooCommerce’s parent company) and Bob is an influencer in the WooCommerce and WordPress community who runs the popular blog WPBob . • There a now over 3 million WooCommerce stores and WooCommerce powers 28% of all online commerce. • WooCommerce started in South Africa in 2007. By t Read more
Is it really possible to get a Facebook Ads relevancy score of 10? Will it drive down my costs?
Asked 7 years ago 1 answer
These notes are a summary of Rand Fishkin’s talk at WooConf 2017 . Rand is the founder and former CEO of Moz. He is widely regarded as one of the foremost experts on SEO in the world and is the author of the popular The Beginner’s Guide to SEO that has been read over 3 million times! See more WooConf 2017 talk summaries here . 1. Google Has Taken a Decisive AI and Machine Learning First Approach Goo Read more
