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Why are companies like Rolls-Royce, Maserati, Rolex and Hermes really popular but no advertise?
Asked 7 years ago 3 answers
This is a Q&A with Dr. Basil Peters , the CEO of Strategic Exits corp, best-selling author of Early Exits and successful entrepreneur—he was the founder of Nexus engineering, now part of Cisco, that grew to over 300 employees on 5 continents. Let’s start with a brief background. You were the CEO and founder of Nexus Engineering that is now part of Cisco. Tell us how you got into the venture capital business. I starte Read more
The famous copywriter John Caples observed “The headline is the most important part of an ad”. If he were alive today, he would agree that a headline is also the most important part of a landing page. Just changing the headline and nothing else can often result in a significant conversion lift. In one test John conducted, the winning headline outperformed the control by a factor of 19! N-I-N-E-T-E-E-N times more reve Read more
