Nearly 4 million people rely on WooCommerce for WordPress to manage their ecommerce site. As a primary option for those looking to open an easy-to-manage merchant site online, there are a ton of reasons to love this product. As it continues to grow in prominence, so too do the security risks attached to using such a well-known platform. If you’re looking to boost your WooCommerce security, there are a han Read more
They Stopped Writing Product Descriptions. Their Sales Rose… Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he helped produce The Velvet Underground & Nico, a work Rolling Stone described as the “most prophetic rock album ever made.” He was also a successful illustrator, publicist, phot Read more
In this case study Delivra, a marketing automation company wanted to know if adding a privacy guarantee, directly below the sign-up button, would give assurance, increasing sign-ups to their free email marketing guide. Or, conversely, if it would create hesitation, prompting people to question their privacy on the site .Their team tested the two variations of a sign-up form below: Version A : With privacy gu Read more
Background & Testing Goal: When it comes to soliciting charitable donations, there are certain assumed industry “best practices.” One belief is people will donate more if given the freedom to select their own donation amount. A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results. As an experienced testing team WWF, Read more