For context, my team and I have a Shopify app called Monk upsell and we're working to diversify away from Shopify to de-risk ourselves and hence did this in-depth research of where we could go next. Relevant for Shopify app devs/DTC agencies & founders starting from scratch or looking to switch platforms. Here's what we learnt from our analysis: As you go from small to mid to up-market DTC brands the sha Read more
For context, my team and I have a Shopify app called Monk upsell and we're working to diversify away from Shopify to de-risk ourselves and hence did this in-depth research of where we could go next. Relevant for Shopify app devs/DTC agencies & founders starting from scratch or looking to switch platforms. Here's what we learnt from our analysis: As you go from small to mid to up-market DTC brands the sha Read more
Here’s a recap of everything I’ve learned over the last 13 years about ecommerce product pages, commonly referred to as PDPs. A: for an Ecom brand— irrespective of whether traffic is arriving via paid ads or SEO— visiting the product page is a necessary step in the conversion flow. B: the product page matters because this is where our hero chooses between “buy” and &ldq Read more
Here’s a recap of everything I’ve learned over the last 13 years about ecommerce product pages, commonly referred to as PDPs. A: for an Ecom brand— irrespective of whether traffic is arriving via paid ads or SEO— visiting the product page is a necessary step in the conversion flow. B: the product page matters because this is where our hero chooses between “buy” and &ldq Read more