Background & Testing Goal: When it comes to soliciting charitable donations, there are certain assumed industry “best practices.” One belief is people will donate more if given the freedom to select their own donation amount. A previously conducted donation study by the charitable organization, Oxfam, examined this idea and found interesting results. As an experienced testing team WWF, Read more
Image Source If you run a WooCommerce site, you need a good Point of Sale (POS) plugin to help synchronize all the data relating to the stock calculation and product billing. A good POS plugin will enhance the functionality of your e-Commerce store and make it easier to run by helping in processing transactions, taking orders, conducting business analytics, and inventory management. WooCommerce POS integrati Read more
It was the 1988 auction of Andy Warhol’s collection that launched the market in collectable cookie jars. Image courtesy of www.lifestyleasia.com. Product descriptions describe what you’re selling. Product stories let people know why it matters. Andy Warhol was the godfather of pop art. At one-point his work accounted for one-sixth of all revenue generated by contemporary-art sales. In 1967 he hel Read more
The screenshot above is from the winning, optimized treatment (above the fold) The original page (above the fold) Summary The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand. We designed a research-driven page and ran an A/B test w Read more