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A guest post by Luni Libes , the founder of the Fledge Accelerator. Winding down the last third of Fledge , my conscious company accelerator, the inevitable topic on the mind of all the fledglings is funding. How much money is required? Who will fund their startups? Where can they meet these people?
Given Fledge is not a typical tech accelerator, but instead a program focused on socially and environmentally consci Read more
What is the likelihood of a super bowl ads produce positive ROI for a brand?
Asked 4 years ago 1 answer
Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :)
Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly.
A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :)
Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly.
A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
