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Any Advice on Choosing Keywords for Ecommerce Categories?
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Interview with Peter Thiel by Wired UK at Oxford in 2014, posted on YouTube . Edited for clarity and length.
1/Do you think there is a correlation between Asperger’s and successful founders ?
In its mildest forms, yes. And I think it is an indictment of our society that the people who are most socially adept end up having so little conviction about their ideas.
Since they are so good at picking up o Read more
The 'Cobra Effect' aka the law of unintended consequences: In 19th century India under British colonial rule, authorities decided there were too many venomous cobras in the streets of Delhi, making life uncomfortable for the British residents and their families. To solve this, they offered a reward for every dead cobra residents would bring in. Soon, enterprising locals began to breed cobras to make a living from the Read more
Internet personality Mr. Beast (170 million YouTube followers) launched a chocolate brand, but the Almond-flavored bars were not selling as briskly as projected, so they used 1-click upsells to move excess inventory.
In three weeks he moved an additional 80K bars. The take rate on the 1-click upsell was 23% and the increase in Average Order Value was $20. For a total of $1.6 million.
This was done using o Read more
