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Today I'd like to share another landing page critique from our weekly series Money Mondays. Each week we send an email to our list with actionable tips that can be used to generate more ecommerce sales. The page below is for Enfamil, one of the top selling baby formula brands. We do the critique from a CRO (Conversion Rate Optimization) perspective. While the tips are specific to this page, they illustrate genera Read more
Image courtesy of UX Collective
Last year researchers at Princeton and the University of Chicago published the results of a study on so called “dark patterns”. Dark patterns are tactics online businesses use to manipulate users to do things that will make the business more money.
For example, email capture popups that cannot be minimized or recurring billing schemes that are nearly impossible to can Read more
Image courtesy of UX Collective
Last year researchers at Princeton and the University of Chicago published the results of a study on so called “dark patterns”. Dark patterns are tactics online businesses use to manipulate users to do things that will make the business more money.
For example, email capture popups that cannot be minimized or recurring billing schemes that are nearly impossible to can Read more
What are alternatives to Craigslist for selling furniture
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