Page-89Capital & Growth: Elite Ecommerce Education

I thought I’d share something I learned from Russell Brunson’s book Expert Secrets , which I recommend. It is a way of positioning something in a new and sexy light—finding a way to carve out a little blue pond out of a red ocean, to use the “Blue Ocean” terminology. To illustrate the 5 hooks he uses an example from the weight loss industry. Here is a direct excerpt from his boo Read more