Registering a Domain Name for Your Website Choosing a domain name is not a simple decision. But, it is one of the most important choices you will make for your website. The domain name you choose has a huge impact on the direction of your website, your branding, your online and offline marketing, and even the direction your company takes. Apart from deliberation of your domain name, a lot goes into the process of reg Read more
The famous copywriter John Caples observed “The headline is the most important part of an ad”. If he were alive today, he would agree that a headline is also the most important part of a landing page. Just changing the headline and nothing else can often result in a significant conversion lift. In one test John conducted, the winning headline outperformed the control by a factor of 19! N-I-N-E-T-E-E-N times more reve Read more