An Excerpt from the Book Making Websites Win "Be aware of the reader’s memory buffer. To make your writing easy to understand, you should be constantly aware of the reader’s memory buffer. As a person reads, his or her brain constantly processes and interprets the incoming words. In doing so, it loads the words into a short-term memory—a buffer—and then discharges them when the meaning has bee Read more
Today I'd like to share another landing page critique from our weekly series Money Mondays. Each week we send an email to our list with actionable tips that can be used to generate more ecommerce sales. The page below is for Enfamil, one of the top selling baby formula brands. We do the critique from a CRO (Conversion Rate Optimization) perspective. While the tips are specific to this page, they illustrate genera Read more
Ever since the dawn of the internet, the websites have changed drastically. The kind of websites you used to see during the early days of the internet are no more. People don’t like static websites that do not engage them. And that is why today websites come with various features and CTAs that engage the site visitors and make them feel part of a journey, even though they are only surfing through a website. The Read more
The Law of Accumulative advantage is defined as follows by James Clear . What begins as a slight edge over the competition compounds with each additional contest. Each cycle further cements the status of those at the top. Over time, those that are slightly better end up with the majority of the rewards. It is also known as ‘ Winner Take All effect’ . Real World Examples Read more