Today I'd like to share another landing page critique from our weekly series Money Mondays. Each week we send an email to our list with actionable tips that can be used to generate more ecommerce sales. The page below is for Enfamil, one of the top selling baby formula brands. We do the critique from a CRO (Conversion Rate Optimization) perspective. While the tips are specific to this page, they illustrate genera Read more
Would you like fries with that? Today I’d like to talk about a tactic that is so underutilized in ecommerce/online sales that it boggles the mind! While obvious in physical retail contexts, I am not sure why more people don’t do it in the online world. This tactic is known as the 1-click upsell . It is the retail clerk asking if you’d like a belt to go with the suit you just bought. Or M Read more
A Summarized excerpt from the book How Will You Measure Your Life , which we recommend! RIP Clayton. Your insights and incisive thinking will be missed. "The job-to-be-done theory arose on project for a big fast-food chain. The company was trying to increase milkshake sales. They'd spent months studying the issue and interviewed quintessential milkshake consumers: "Do you want it chocolatier? Cheaper? Chunkier?&rdquo Read more
Below is a summarized excerpt from the book Obviously Awesome by April Dunford, which every startup founder and product manager should read: --------- In short, It says that biggest tell-tale sign that you have a positioning problem is: your current customers love your product but new prospects can’t seem to figure out why they would need it. The story below helps make the point clear. I once received a c Read more