A Summarized excerpt from the book How Will You Measure Your Life , which we recommend! RIP Clayton. Your insights and incisive thinking will be missed. "The job-to-be-done theory arose on project for a big fast-food chain. The company was trying to increase milkshake sales. They'd spent months studying the issue and interviewed quintessential milkshake consumers: "Do you want it chocolatier? Cheaper? Chunkier?&rdquo Read more
Image courtesy of UX Collective Last year researchers at Princeton and the University of Chicago published the results of a study on so called “dark patterns”. Dark patterns are tactics online businesses use to manipulate users to do things that will make the business more money. For example, email capture popups that cannot be minimized or recurring billing schemes that are nearly impossible to can Read more
Image courtesy of UX Collective Last year researchers at Princeton and the University of Chicago published the results of a study on so called “dark patterns”. Dark patterns are tactics online businesses use to manipulate users to do things that will make the business more money. For example, email capture popups that cannot be minimized or recurring billing schemes that are nearly impossible to can Read more
Below is a summarized excerpt from the book Obviously Awesome by April Dunford, which every startup founder and product manager should read: --------- In short, It says that biggest tell-tale sign that you have a positioning problem is: your current customers love your product but new prospects can’t seem to figure out why they would need it. The story below helps make the point clear. I once received a c Read more