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This is an excerpt from Trevor Noah's amazing autobiography Born a Crime: Stories from a South African Childhood The money kept rolling in and I was balling out of control. This is how balling I was: I bought a cordless telephone. This was before everyone had a cellphone. The range on this cordless phone was strong enough that I could put the base outside my window, walk the two blocks to McDonald’s, order my l Read more
I run a small digital marketing business and nearly all of my clients are feeling the effects of Apple's update. Tracking is getting tougher, and retargeting audiences are becoming less effective. Less conversion tracking means the algorithm has less data to optimize around, which is driving ROAS (Return On Ad Spend) down. For some small businesses that operate on razor-thin margins, this can be the difference bet Read more
Image Credit: Revechat.com I’ve put a lot of time and effort into finding email strategies that work and I think this community deserves that knowledge. Close to 70% of shoppers abandon their carts. Even if you only get a fraction of these customers back, you're making a tonne of money. This sequence should be 3-5 emails long. Here is what to focus on in each email: Abandoned Cart Message #1 Read more
Conservative estimates believe that the ecommerce market will bring in close to $5 trillion this year. It’s a significant increase from $3.5 trillion in 2019 , but pales in comparison to $6.5 trillion predicted for 2023. Ecommerce is a lucrative industry and will continue to go from strength to strength. This is why the mention of a Google update causes seasoned webmasters sleepless nights. In the past, t Read more
A guest post by Luni Libes , the founder of the Fledge Accelerator. Winding down the last third of Fledge , my conscious company accelerator, the inevitable topic on the mind of all the fledglings is funding. How much money is required? Who will fund their startups? Where can they meet these people? Given Fledge is not a typical tech accelerator, but instead a program focused on socially and environmentally consci Read more
