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Last year researchers at Princeton and the University of Chicago published the results of a study on so called “dark patterns”. Dark patterns are tactics online businesses use to manipulate users to do things that will make the business more money.
For example, email capture popups that cannot be minimized or recurring billing schemes that are nearly impossible to can Read more
Image courtesy of: Mail-Order-Brides.com
The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers)
Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
Image courtesy of: Mail-Order-Brides.com
The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers)
Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
Image courtesy of: Mail-Order-Brides.com
The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers)
Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
Happy Fourth of July!
America is a truly a great nation and a land of opportunity despite its many faults! Sometimes I forget this. Warren Buffett likes to say that in spite of his success ($89 billion net worth), he has no reason to act puffed up because he won the "ovarian lottery".
First, he was born at a time and place (America) where a mind like his commands extraordinary financial rewards! As Read more
