[By Mark Kosoglow , former VP for Sales and the first employee.]
Today Outreach has a valuation of $4.4 Billion.
March 2016. Outreach hit $3M in ARR. 3 competitors hot on our tail. Getting to $10M so we could raise a Series A was becoming nerve wracking as our runway was shrinking fast. What'd we do?
1. We picked a competitor to pick on - We targeted ToutApp, Inc. (Acquired by Marketo, Inc.) . Their Read more
Image courtesy of UX Collective
Last year researchers at Princeton and the University of Chicago published the results of a study on so called “dark patterns”. Dark patterns are tactics online businesses use to manipulate users to do things that will make the business more money.
For example, email capture popups that cannot be minimized or recurring billing schemes that are nearly impossible to can Read more