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CRO (Conversion Rate Optimization) Q&A
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D id you know there’s a formula for optimizing your pricing plan and table? The formula is rooted in consumer and marketing psychology. And, it’s been verified through research studies, lab experiments, and A/B tests. Yet, this formula has never before been stated. That is, until now. Through in-depth research, a bit of mind boggling bending, and hours of toil, this formula has now coalesced i Read more
How Can We Increase Conversions for Our Specialty Gourmet Products Site
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The RealReal , a former unicorn, is a marketplace for used luxury goods that went public in 2019 and is currently valued at $650 million based on an $8 per share price—down from $1.3 billion a few months ago. Its historical share price and revenue growth suggest a fair market value of about $1.6 billion. Luxury goods sellers usually suffer dramatic revenue hits during downturns, and we believe TheRealReal will Read more
How can you convince people to change their minds or behaviors? In his new book The Catalyst , New York Times bestselling author (of Contagious: Why Things Catch On ) Jonah Berger wants you to take out your chemistry notes and become a catalyst: an agent of change that works by removing the barriers to change. Image by marian anbu juwan from Pixabay The Catalyst isn’t quite as groundbreaking as R Read more
