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CRO (Conversion Rate Optimization) Q&A
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What are some ways we can overcome price objections for our product?
Asked 9 years ago 4 answers
The screenshot above is from the winning, optimized treatment (above the fold)
The original page (above the fold)
Summary
The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand.
We designed a research-driven page and ran an A/B test w Read more
Although Hershell Gordon Lewis is more famous for being ‘the father of gore’ (a genre of horror film with graphic violence), he was unquestionably one of the best direct-response copywriters of the last 50 years. With the rise of DTC (Direct-To-Consumer) ecommerce companies like Dollar Shave Club, Casper, Third Love and others, his insights are as urgent as they are relevant!
I dusted off my old, do Read more
Image courtesy of: Mail-Order-Brides.com
The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers)
Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
Summary
In this case study we show how we used research-driven CRO (Conversion Rate Optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company.
The mobile site view on the left labeled ‘before’ is the control ( ‘A’ version) while that on the right labeled ‘after’ is the optimized page (‘B’ version). We Read more
