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CRO (Conversion Rate Optimization) Q&A
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Image courtesy of: Mail-Order-Brides.com The famous direct-response copywriter Dan Kennedy amassed a fortune crafting offers for blue-collar workers, and specifically truck drivers (I believe he consulted on one of the more successful “mail order brides” offers) Dan had a simple test for determining whether he had a winning offer. He would buy a round of drinks for a small group of truck drive Read more
Image credit: c hannelweb.co.uk “Say you set up a burger stand on the street and are allowed to pick one advantage that will be denied to your competitors. What would you choose to ensure your business thrives?” Think about it for a moment and write down your answer. What did you choose? That was the question the late, great direct response marketing guru Gary Halbert often posed to his Read more
The screenshot above is from the winning, optimized treatment (above the fold) The original page (above the fold) Summary The Conversion Wizards is the consulting arm of Capital & Growth and specializes in CRO (Conversion Rate Optimization) tasked with increasing conversion rates for a multi-billion dollar brand. We designed a research-driven page and ran an A/B test w Read more
