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CRO (Conversion Rate Optimization) Q&A
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Image courtesy of Tim Sanders This piece was written by Jon Powell, and Jasper Kuria both consultants at The Conversion Wizards . As the adage goes, a camel is a horse designed by committee. Sure, beauty may be in the eye of the beholder, but by most objective standards, a horse is good-looking while a camel is not! [1] Many poorly performing pages we come across have an element of this ‘design by committee&rsq Read more
In this post, we share a CRO (Conversion Rate Optimization) case study from Protalus, one of the fastest growing footwear companies in the world. They make an insole that corrects the mis-alignment suffered by roughly 85% of the population. Mis-alignment is the cause of most back, knee and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary • We (with Protalus’ team) increased direct sale Read more
The prospect's problem was written by Dr. Flint McGlaughlin , the founder of MECLABS, who pioneered behavioral testing on the web in the early 1990's. It is taught in his Email Messaging Optimization course . If you are interested in the course get in touch with us. We may be able to get you a coupon: jasper@TheConversionWizards.com The Prospect’s Protest (A Problem) 1. I am not a target; I am a person: Don’t market Read more
The famous copywriter John Caples observed “The headline is the most important part of an ad”. If he were alive today, he would agree that a headline is also the most important part of a landing page. Just changing the headline and nothing else can often result in a significant conversion lift. In one test John conducted, the winning headline outperformed the control by a factor of 19! N-I-N-E-T-E-E-N times more reve Read more
