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CRO (Conversion Rate Optimization) Q&A
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Although Hershell Gordon Lewis is more famous for being ‘the father of gore’ (a genre of horror film with graphic violence), he was unquestionably one of the best direct-response copywriters of the last 50 years. With the rise of DTC (Direct-To-Consumer) ecommerce companies like Dollar Shave Club, Casper, Third Love and others, his insights are as urgent as they are relevant!
I dusted off my old, do Read more
How Can We Increase Conversions for Our Specialty Gourmet Products Site
Asked 6 years ago 1 answer
How do we increase trust on our ecommerce site?
Asked 5 years ago 1 answer
When running an e-commerce business, you are bound to face the most common challenge – shopping cart abandonment. In fact, the average cart abandonment rate across all industries is just under 70%.
Does that mean that you should accept abandoned carts as a necessity and ignore it? Of course not.
You've got those customers interested in your products, that's for sure. Now they just need the right motivatio Read more
