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Facebook Ads Q&A
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Does Facebook charge more for video ads vs. text ones? i.e. are the CPMs higher for video ads?
Asked 2 years ago 1 answer
How long does it take before I should start seeing results in a new Facebook ad?
Asked 4 years ago 1 answer
Always do a Facebook campaign optimized for sales NOT engagement, goes the conventional wisdom. After all, you can’t eat likes, shares and comments :)
Most of the time this is true. I do however believe there one or two scenarios where a Post Engagement campaign can be extremely useful when you do it properly.
A Post Engagement Campaign is one optimized to get likes, shares and comments as opposed t Read more
I run Facebook ads for a living and thus, I have seen the ugly underbelly of many ad accounts. There are many common mistakes I come across that are relatively easy to fix.
A lot of people come to me for help with ads when they have only been running their business for a short amount of time and haven’t proven their product. This is by far the biggest issue I see.
Most of these people have very low qualit Read more
