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Marketing General Q&A
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Has anyone read Marketing Rebellion? Was it worth it?
Asked 6 years ago 1 answer
Recently, there was a question on this site about awful products that succeeded (sales-wise) because of great marketing. It made me think of the opposite scenario--really great products that failed because of poor marketing. Here are a few. Volkswagen Phaeton In 2002, Volkswagen launched a brand new car model called the Phaeton. ThePhaetonwas described by Volkswagen as a premium class, full-size luxury vehicle and ma Read more
What are the most interesting marketing research papers you have read?
Asked 6 years ago 1 answer
