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This is an excerpt from the book Pre-Suasion by Robert Cialdini, the best-selling author of Influence and the most cited social psychologist of our times.
The premise of his book is, “optimal persuasion is achieved only through optimal pre -suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” [Amazon Reviewer] By preparing people to be receptive t Read more
Can one still make reasonable money with content and Google AdSense in 2021?
Asked 6 years ago 1 answer
“Can I get a light?” Most smokers are happy to oblige to the request. But when smokers in Thailand were asked this question, their responses were negative. “I’m not giving it to you,” said one smoker. “Cigarettes contain poison,” responded another. “They drill a hole in your throat for cancer. Aren’t you afraid of surgery?” lectured a third. Smoking makes yo Read more
