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How can you convince people to change their minds or behaviors? In his new book The Catalyst , New York Times bestselling author (of Contagious: Why Things Catch On ) Jonah Berger wants you to take out your chemistry notes and become a catalyst: an agent of change that works by removing the barriers to change.
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The Catalyst isn’t quite as groundbreaking as R Read more
A recent client situation reminded of the following scene from the movie The Last King of Scotland .
Shortly after assuming power in Uganda in 1971, Idi Amin expelled all the Indians, claiming they were "leeches" who milked the cow but did not feed it (Uganda's economy was controlled by Indian traders, descendants of the "Coolies" who moved to East Africa to build the railway for the British).
The economy qu Read more
The 7 Laws of Sales Success: Violate any one of these and your toil will be in vain... 1. Sales is a lot like golf. You can make it so complicated as to be impossible or you can simply walk up and hit the ball. My advice is to walk up and hit the ball. 2. Sales is about people and problem solving. Not technology or solutions. 3. People buy 4 things and 4 things only: time, money, sex, and approval/peace of mind. If y Read more
Are people sharing less on Social Media these days (compared to 3 years ago)?
Asked 5 years ago 1 answer
