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Remarketing is a great tool that lets both marketers and businesses show ads to those who have previously visited their site.
By putting a cookie on the visitor’s browser, you could show them ads on the other sites that they may visit. Moreover, remarketing allows you to connect to your target market, encouraging conversions.
This is a great way to boost conversions by encouraging previous site visi Read more
Which is the better way to grow our Instagram following fast? Paid promotion or buying an account?
Asked 6 years ago 1 answer
Today I’ll critique the ad above by Fisher Investments, in the print edition of the Wall Street Journal.
Overall it is an effective ad but could be improved. I've seen these folks running direct-response ads in the WSJ for years, along with Great Courses, Stauer and the Hong Kong tailors (Mr. Daswami) [link].
You can tell who understands direct-response marketing and is likely making money, vs. those Read more
How can you convince people to change their minds or behaviors? In his new book The Catalyst , New York Times bestselling author (of Contagious: Why Things Catch On ) Jonah Berger wants you to take out your chemistry notes and become a catalyst: an agent of change that works by removing the barriers to change.
Image by marian anbu juwan from Pixabay
The Catalyst isn’t quite as groundbreaking as R Read more
