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What do you think about the book Buyology? (Truth and Lies about why we buy)
Asked 7 years ago 1 answer
This is the third and final part of the Blue Ocean Strategy series. Parts one and two can be found below: Part 1: Blue Ocean Strategy -- Finding and Exploiting Uncontested Markets Part 2: Blue Ocean Strategy -- Discovering a "Value Innovation" Idea Blue Ocean ideas are all over the place just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge beach. Commerci Read more
Davis Smith is the CEO of Cotopaxi , a company that sells a premium line of outdoor gear. Before founding Cotopaxi, a B-corp that has been a subject of a Harvard Business School case study, Smith had founded two other companies: baby.com.br and pooltable.com.
We asked him how he went from selling baby products in Brazil and pool tables in the US to founding Cotopaxi, and what being a certified B-Corp means to h Read more
Is there a market for selling 'regular' used shoes online?
Asked 4 years ago 1 answer
